Wikipedia defines collaboration as “a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavour^{[1] [2]} that is creative in nature^[3]—by sharing knowledge, learning and building consensus.”

That’s true for this blog, which is a collaboration of bloggers. The idea was hatched for some very practical reasons.

1. Some of our clients have never blogger before and the thought of jumping off that cliff and blogging two or three times a week is daunting.
2. We all are time challenged, and often don’t have the time to blog two or three times a week, no matter our experience or motivation.
3. We can build our audience more quickly. We have a number of points of view, so will attract a larger audience.
4. We can gain inspiration from someone’s blog post and start a theme for the week.
5. Six or Seven bloggers all promoting the same blog to will attract readers more quickly.
6. It’s a fun project!

Stay tuned for how we named the blog ..